Where Do AR and Art Converge?
John O’Keefe won the Nobel Prize in 2014 in medicine for establishing that the hippocampus in the brain is the situs of BOTH (a) our understanding of space — of place — AND (b) memories. Our relation to our space helps us form memories. When you combine place with genius art — with discovery, surprise, delight — that experience creates the best kind of memories.
...in an upcoming launch with JW Marriott in Anaheim California, we have built 3 steel sculptures and installed them on the West Garden Deck of the hotel. The 3 sculptures represent the 3 stages of the life of a plant — seed, sapling, tree.
Using the dedicated Shimé mobile app on your iPhone, if you point your camera at the sculptures, previously static and rigid steel becomes fluid moving flora.
Chris Nunes is the head of studio at HEAVY.