philip lelyveld The world of entertainment technology

The Data-Driven Tech Engine at the Heart of Hollywood’s Content Factories

Coronavirus and the era of stay-at-home binge-watching is accelerating the entertainment industry’s reliance on analytics and data to target its productions to the increasingly fractured tastes of a nation

See the full story here: https://www.wsj.com/articles/the-data-driven-tech-engine-at-the-heart-of-hollywoods-content-factories-11594440059