I attended the OnePlus press conference… in augmented reality
I turned into a photographer halfway through a press event that took place somewhere above my desk. OnePlus' new wireless OnePlus Buds were hovering in front of me, seen through my phone screen using augmented reality tech. I could turn and look at them from different angles. I got super close. And I started taking product shots. Screenshots, yes, but I could lean in and see details that I would normally want to discover at an in-person event
More useful were the breakout sections, where the new OnePlus Nord phone was detailed, the phone splitting apart in 3D, allowing me an enhanced view of the parts inside.
I'd rather watch an unveiling while seated than hold up my phone the whole time. But most of all I'd rather wear smartglasses that could allow me to sit back for a whole virtual briefing. I had a virtual briefing in VR for Qualcomm's upcoming headsets, via an app by Spatial... but that required having a VR headset.
I don't think I've seen an AR-at-home presentation as ambitious as what OnePlus just attempted. And in a few years, maybe this is the model for how virtual events can actually take place, because I still can't picture going to a crowded in-person tech event anytime soon.
See the full story here: https://www.cnet.com/news/i-attended-the-oneplus-press-conference-in-augmented-reality/