“I thought there must be other women going through this, trying to come to grips with having boundaries around your body, your health,” she says. She started a Facebook group, and “it just grew so fast,” then a website and the YouTube channel.
“In corporate America I think women get really beat up between the ages of 50 and 60. That’s where you start this invisibility consciousness—that no matter how much you’ve got to offer, you’re not taken seriously,” she says. “But the invisibility cloak has an on-off switch. You can open the cloak and say ‘Here I am, I’m gorgeous.”