Apple building AR elements into Apple TV+: report
According to Bloomberg, the feature will debut next year and allow viewers to access optional AR content – like characters and objects from Apple TV+ shows – through their iPhones or iPads.
Augmented reality could potentially help attract more subscribers to Apple TV+, which last week also revealed a new discounted bundle featuring CBS All Access and Showtime for Apple TV+ subscribers, who pay $4.99/month for the service.
Apple this week also acquired Spaces, a location-based virtual reality startup that was spun off from DreamWorks Animation, according to a report from Protocol.
Earlier this year, Apple acquired NextVR, a technology startup that produces live virtual reality broadcasts of sporting events, concerts and more.
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