How Facebook is Normalizing Virtual Social Interaction
During OC6 in September 2019, Facebook introduced Facebook Horizon — a “social experience where you can explore, play and create in extraordinary ways.” Users were invited to join a beta group until recently when the platform decided to expedite the process of having people on the waitlist actually test the experience.
One of the many features of Horizon is being able to engage in games like mini golf, escape rooms, and paintball. Another notable emphasis is on world-building. What does this mean for brands and marketers? A new way to interact with and engage audiences. For example, they’d have the option to build a world for consumers to participate in a scavenger hunt that leads them to discount codes for free items. More generally, they could have the option to shoot ads directly within Horizon and use the avatars of fans as extras — giving them a first-hand look and direct involvement in the product they’d buy.
See the full story here: https://socialmediaweek.org/blog/2020/09/how-facebook-is-normalizing-virtual-social-interaction/