Mitigating the harmful effects of sophisticated language models will require addressing information campaigns more generally. This means approaches that span the technical (textfake/bot detection and new socialmedia), social (model release norms and digital literacy), and political (antitrust and regulatory changes). GPT-3 doesn’t change the problem; it just further entrenches it. As we have seen, our institutions have largely failed in the face of the challenges posed by the internet. GPT-3 and language models like it will only make safeguarding healthy public discourse online more difficult—and more important.