philip lelyveld The world of entertainment technology

19Oct/20Off

Bookful, World’s Largest Augmented Reality Library App, Welcomes Mattel’s Barbie® and Thomas & Friends™

It’s been more than half a century since the world was introduced to Barbie, the world's number 1 fashion doll. The iconic brand is so much more than a doll, with over 200 careers and counting, Barbie continues to inspire the limitless potential in every girl, and with new titles including Barbie: You Can Be a Doctor and You Can Be a Designer Bookful will empower young readers to bring to life Barbie’s ethos “You Can Be Anything”.

Thomas & Friends was created 75 years ago by Reverend Wilbert Awdry when he sought to entertain his young son, Christopher, while he was recovering from the measles. Today, Thomas is more than just an engine with hundreds of TV episodes, books, toys and even a theme park.

The Barbie and Thomas & Friends titles are joining Bookful’s library of top publishers and brands including Penguin Random House, Charlesbridge and DK.

Bookful by Inception brings children’s books to life with AR and 3D animations providing productive screen time while cultivating a love of reading and learning. With hundreds of books and educational games, Bookful is the world’s largest 3D/AR library.

See the full story here: https://www.valdostadailytimes.com/news/business/bookful-world-s-largest-augmented-reality-library-app-welcomes-mattel-s-barbie-and-thomas-friends/article_3b0f4eb1-2779-54b9-be87-6ec720a9d488.html

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