How VR & AR Helped Solgaard Bring Their Unique Luggage To Life
Founder and CEO Adrian Solgaard had the idea for the carry-on closet bouncing around in his head for a while but hadn’t put pen to paper. It wasn’t until the Shape Immersive team invited him to play around with a VR design tool that he finally brought his sketch to life.
“With VR it was a quick leap from what was in my head to reality, I could see the form and functionality of what I had been imagining in life-sized format,” says Adrian.
“There’s only so much you can communicate in 2D. If a photo shows the suitcase open and another photo shows it closed, that doesn’t communicate how it went from A to B,” says Adrian.
Using AR, Solgaard can communicate the detail and craftsmanship of their products as well as the spatial experience of owning a carry-on closet.
And as we contemplate the realities of a low-touch future, eCommerce brands will be looking for a competitive advantage in an increasingly crowded online market.