Google announced it has developed URL2Video, an AI-enabled system that automatically converts webpages into short videos by extracting text and images. The system also harvests design styles such as colors, fonts, graphics and layouts from HTML sources and organizes all the elements into a sequence of shots that looks and feels similar to the original webpage. Google is targeting businesses with websites for their products and services, enabling them to easily create marketing videos out of existing resources.
To keep the video concise, the system “presents only dominant elements from a page, such as a headline and a few multimedia assets, and constrains the duration of elements.” URL2Video “transfers the layout of elements into the video’s aspect ratio and applies the style choices including fonts and colors, adjusting the presentation timing of assets and rendering the content into an MPEG-4 video.”