philip lelyveld The world of entertainment technology

18Nov/20Off

Xavier Rubio Was Not a Good Student. Now He Has a Successful Virtual Reality Educational Startup.

Xavier Rubio learned to do virtual reality in a self-taught way. Your background is not technology. He studied international business and marketing, a master's in finance, and an MBA.

For this entrepreneur there is no total success, rather it is a path full of small achievements.

“You have to fail a lot and have skin of steel or dragon scales so that the fire does not affect you. In failure is learning and the tusk of an entrepreneur. Don't be afraid to fail or be wrong; because failing is part of the road to success. "

What is the business model?

Pixdea generates income through an annual membership of $ 60 (approximately 1,200 pesos) paid by the school for each student. In this way, students have unlimited access to all content. Pixdea also creates tailored training modules for different businesses. They also conduct free educational tours in cooperation with private companies.

To date, more than 8,000 students have tried Pixdea technology. Its market is large: 163 million students in Latin America. By the end of this year Pixdea expects to add 10,000 public school users in partnership with Racsa, the Costa Rican state Internet provider.

With the virtual reality produced by Pixdea they can take students to any place and time in history. The first educational experience that Xavier and his team created was a trip to the solar system where students sit in a spaceship and get to know each planet.

“We tested this first project in private schools in Costa Rica and it was very well received. The feedback from the children was very good. They told us that they really liked learning this way. Other content we have is the cellular world, the Mayan world and putting together the world map ”, he explains.

What excites Xavier Rubio most about entrepreneurship is that despite so many needs and uncertainties it is possible to exploit creativity to solve many problems with the least amount of resources available.

As a founder, you believe that it is not necessary to borrow for your business. What is required is to have a lot of creativity and that the same sales are the ones that finance your entire project. However, although he had never thought of raising capital, he is now in the process of doing so. "This education got so out of hand that we do need to get investors to increase production exponentially", concludes the founder of Pixdea.

See the full story here: https://www.entrepreneur.com/article/359842

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