philip lelyveld The world of entertainment technology


Discover Rotterdam’s unique trees with this augmented reality trail

Twenty of the most special trees in Rotterdam and their stories were brought together for a different tourist path on Tuesday 17 November. The Dutch municipality has created a 4-kilometre-long walking route along the trees in the city centre and reinforced the experience with augmented reality. They are now accessible to anyone owning a smartphone.

Start a conversation with Rotterdam’s most extraordinary trees

Just like buildings and monuments, trees can be the silent witnesses of important historical events, of our everyday moments filled with joy or sadness. The Dutch city of Rotterdam decided to pay the needed attention to some of its most special trees with an innovative service available to both locals and tourists alike.

A new trail named Bomenroute (Tree Route), 4 kilometres long, encompassing 21 trees will allow passers-by to communicate with trees in vivid colours. 

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