Sensorium has teamed up with Mubert to develop AI-driven DJs that can create music at virtual concerts in virtual reality. It’s the latest in an effort to create artificial people, or virtual beings.
Sensorium has raised more than $100 million in pursuit of this mission, and it will produce a diverse series of photorealistic virtual artists featuring unique identities and musical preferences. Genetic algorithms behind each of these all-digital characters will drive their behavior and allow them to absorb data from the environment to constantly nurture their knowledge and evolve their music styles.
Sensorium was founded in 2018 by multi-billionaire Mikhail Prokhorov and a former owner of the Brooklyn Nets. Mubert has more than 200 musicians and 2,000 pro users for its real-time generative music.
Sensorium makes money through avatar customization. Users can invest their own money in clothes or other features for their avatars, and people can buy digital tickets to go see events. You can pay more for VR or watch a video livestream for free.
Ultimately, he wants to create worlds where you can have free-flowing conversations with the AI characters, dubbed NPCs, or non-player characters.