Australian Teen Taking Over Virtual Model Space With Tech Business Klubb Visuals
Lucas Klubb is a sixteen-year-old creative from Melbourne, revolutionising the technology industry through ethical and sustainable 3D virtual models. Lucas founded Klubb Visuals in 2019, a virtual model agency with a focus on diversity and sustainability for marketing and tech-based use. Such avatars are created in a 3D workspace and are completely virtual. The avatars are incredibly realistic, using various tools and techniques to create a life-like effect.
Two of Klubb's six avatars, Candice and Bambi, have already made strides in the fashion industry, cat-walking for Mercedes-Benz Fashion Week Russia in June 2020. Candice and Bambi later featured in Vogue Italia, Harper’s Bazaar Vietnam, Elle China and Elle Portugal.
"I want to create a positive change for sustainability in tech and utilise virtual beings to create an ideal and healthy work environment. There has been a need for virtual models now more than ever due to the global virus, business has significantly increased and I'm glad that I can provide a safe alternative." Founder of Klubb Visuals states. The brand has an emphasis on breaking the cycle of exploitation for conventional models. This includes low wages, extended and unpaid hours, unrealistic expectations and a culture of body shaming. By using virtual models many of these problems are resolved.
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