Verizon Bets on Virtual Reality With Entain Gambling Partnership
Verizon Media has formed a global tech partnership with Entain, the gambling operator formerly known as GVC Holdings, to innovate the next generation of sport betting products, including a combination of gambling and virtual reality.
The two companies say they’ll work together to build a VR platform that integrates live sports with layers of data and gambling. The goal is to create an immersive experience where sports fans can view games, check stats, place wagers and socialize, all within the same platform.
The gambling will take place through Entain’s brands, which include bwin, Ladbrokes, Coral, PartyPoker and BetMGM, a joint venture with MGM Resorts. Terms of the partnership were not disclosed.
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