philip lelyveld The world of entertainment technology

The data that apps use to track you, according to Apple

Details: Apple identified a set of data types including purchases, financial information, location, contact information, diagnostics, search history, health & fitness, browsing history, and more. An app may collect each of these types of data in three ways: 

1. "Data linked to you" is data that is tied to a users' identity via information from their device, account on an app, and other sources.
2. "Data used to track you" is data that links user or device data collected from an app with user or device data collected from other companies’ apps or websites for the purpose of targeted advertising or ad measurement. It could also refer to sharing user or device data with data brokers.
3. "Data not linked to you" is data that cannot be linked to the user in any identifying way.

Between the lines: It's helpful to know the number of data types an app collects from you, but that doesn't give you any insight into the actual volume of data the app may be collecting.

See the full story here: https://www.axios.com/data-apps-use-track-you-apple-privacy-nutrition-labels-d88c2def-06cb-4bf5-8fc5-7ca09a704db4.html?mkt_tok=eyJpIjoiTkdSaE16Z3dNVFEwWkRVeCIsInQiOiJNRUlTamZ0UDNcLzVlellBdkZVclhYNjlzVm9nMG9MNzluS2VZWCtNTlpZUUJOU1VOVGwrZkEwRVRMV1NMXC9uYWdJSWNXQWNVa0lpNmhrTmgzb2pWaElGXC9pZVlTVElsaW5CQ1lSem5tdklFVWV3ZEhRYWRlS1h5NHkwVmF4T0lkNSJ9