philip lelyveld The world of entertainment technology

23Dec/20Off

Is that artificial intelligence ethical? Sony to review all products

But even as it increases convenience, AI could unintentionally employ discriminatory algorithms, leading to embarrassing problems.

Sony will start screening all of its AI-infused products for ethical risks as early as spring, Nikkei has learned. If a product is deemed ethically deficient, the company will improve it or halt development.

Sony will incorporate AI ethics into its quality control, using internal guidelines.

The company will review artificially intelligent products from development to post-launch on such criteria as privacy protection. Ethically deficient offerings will be modified or dropped.

An AI Ethics Committee, with its head appointed by the CEO, will have the power to halt development on products with issues.

Even products well into development could still be dropped. Ones already sold could be recalled if problems are found. The company plans to gradually broaden the AI ethics rules to offerings in finance and entertainment as well.

See the full story here: https://asia.nikkei.com/Business/Companies/Is-that-artificial-intelligence-ethical-Sony-to-review-all-products

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