Nanjing Road Pedestrian Mall goes smart with AR guide
PhilNote: This would be the gov't sanctioned history of Nanjing Road, but it is still useful as a tourist tool.
Dubbed China's "Fifth Avenue," Nanjing Road was known as Park Lane in the mid-19th century, back when it was the nation’s first asphalt roadway. It carried Shanghai’s first car in 1901 and its first tram in 1908. The western end of the road was turned into a pedestrian mall in 1999. It was newly extended to the Bund this year, putting it under spotlight again.
The pedestrian mall, known as China’s No. 1 commercial street, received over 200 million tourists in 2019 with total sales exceeding 18 billion yuan, making it one of the most lucrative commercial hubs in the city. More than 20 international and time-honored local brands are operating on the street, the district government said.
See the full story here: https://www.shine.cn/news/metro/2012262187/
