Consumers don’t understand blockchain but covet what it enables, survey reveals
Los Angeles-based digital media consulting company Vorhaus Advisors recently released a Forte-commissioned survey of more than 2,000 consumers surveyed in June 2020.
Its "Untapped Opportunities: Games, Virtual Goods, and Blockchain" report shows that, in the general population across the US, only one in four (25%) of adults have any idea about blockchain.
Less than one in five (18%) of US adults say they have used a product or service related to blockchain. However, this percentage rises to 25% among the younger 18 to 34 age demographic.
Almost two in three (63%) of virtual goods buyers would spend and play games more if those virtual goods had real-world value and could be traded or sold, and 64% say they would play more often.
But blockchain enables new business opportunities for game companies, due to its ability to enable the creation of in-game digital assets and collectible one-of-a-kind items that players can own.
It can also facilitate player-driven in-game services, and provide a foundation for secure, verified peer-to-peer transactions.
What consumers need is clarity. The clarity in which type of blockchain to use, and clarity about whether the version of Bitcoin you are buying/selling/using is trusted.
See the full story here: https://www.zdnet.com/article/consumers-dont-understand-blockchain-but-covet-what-it-enables-survey-reveals/