Cadillac's Lyriq SUV represents a fairly dramatic shift in purpose for the American luxury brand. It's the company's first fully electric SUV, and as such, Cadillac is looking to distinguish it from other models. One way that it's doing so is by going outside normal automotive channels to design the user interface for its infotainment system.
Cadillac announced Thursday that it's teamed up with Territory Studios, a veteran of the video game industry that recently contributed to CD Projekt Red's Cyberpunk 2077, and Rightpoint, a company focused on designing user experiences.
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It's all clean, minimalist illustrations and clear, legible text. The digital buttons or touch points are clearly labeled as well, and as long as the system is as snappy and smooth as it appears to be in the video, there's plenty to be excited about.
Cadillac's Lyriq is set to go on sale in late 2022, with a starting price of around $60,000.