philip lelyveld The world of entertainment technology


Glossary of the Most Popular AR Terms

AR Terms

AR Advertising

The use of augmented reality in advertising allows consumers to interact with brands in a more immersive and exciting manner. 3D objects and animations help maintain customer loyalty and make interactions with ads more engaging and meaningful.

ARKit and ARCore

These AR terms define the two software development kits (SDK) launched by Apple and Android to help developers create native AR apps for the most popular mobile operating systems.


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