philip lelyveld The world of entertainment technology

19Jan/21Off

Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game

The team used gaming developer platform Unity Technology’s Mixed and Augmented Reality Studio product and the AR Foundation toolkit to create the immersive world in which the experience is set. They also collaborated with Sugar Creative and Tiny Rebel Games and received research support from the University of South Wales.

Ewings said the team also developed software that will determine how the game plays out in real-time based on user interactions with the story.

See the full story here: https://www.adweek.com/creativity/wallace-and-gromit-embark-on-an-augmented-reality-adventure-in-inventive-new-game/

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