TikTok’s new Q&A feature lets creators respond to fan questions using text or video
TikTok is testing a new video Q&A feature that allows creators to more directly respond to their audience’s questions with either text or video answers, the company confirmed to TechCrunch. The feature works across both video and livestreams (TikTok LIVE), but is currently only available to select creators who have opted into the test, we understand.
Q&As have become a top way creators engage fans on social media, and have proven to be particularly popular in places like Instagram Stories and in other social apps like Snapchat-integrated YOLO, or even in smaller startups.
On TikTok, however, Q&As are now a big part of the commenting experience, as many creators respond to individual comments by publishing a new video that explains their answer in more detail than a short, text comment could. Sometimes these answers are meant to clarify or add context, while other times creators will take on their bullies and trolls with their video responses. As a result, the TikTok comment section has grown to play a larger role in shaping TikTok trends and culture.
See the full story here: https://techcrunch.com/2021/01/20/tiktoks-new-qa-feature-lets-creators-respond-to-fan-questions-using-text-or-video/