Facebook Reality Labs head Andrew Bosworth released an internal memo, entitled “The Big Shift,” which underlines why the company needs to start building products now that better balance user privacy and user experience.
Virtual and augmented reality opens new, more intimate windows into user behavior though, with biometrical data obtained from VR/AR devices offering important vectors for understanding what makes each individual tick. It’s a treasure trove of user data which has largely gone untapped (and unleaked, as far as we know), but it won’t always be that way.
Now, Andrew Bosworth, the head of Facebook’s AR/VR Reality Labs team, is calling on his colleagues to put user privacy at the core of its products.
“Starting in January we are changing the way we approach product development in FRL. Instead of imagining a product and trimming it down to fit modern standards of data privacy and security we are going to invert our process. We will start with the assumption that we can’t collect, use, or store any data. The burden is on us to demonstrate why certain data is truly required for the product to work. Even then I want us to scope it as aggressively as we can, holding a higher bar for sending data to the server than we do for processing it locally. I have no problem with us giving users options to share more if they choose (opt-in) but by default we shouldn’t expect it.”