philip lelyveld The world of entertainment technology

27Jan/21Off

Magic Leap founder Rony Abovitz creates startup Sun and Thunder to build synthetic beings

Abovitz said the whole project involves both left brain and right brain people. The inspiration came from early animation studios, mythopoeia concepts pioneered by the Inklings, and the freewheeling and creative spirit of music labels such as Island Records. And part of the job is creating “synthetic beings.”

 Our Pinocchio right now has strings. But over time, we keep cutting those strings over 10 to 15 years. Our Pinocchio will be in a movie in the world and will also work with us to create things as well. We are making our co-creators.”

The first AI character is Jako Vega (also known as Yellow Dove). Abovitz said he is like Woody Guthrie, a vagabond singer who moves across space and time. The first film is in production.

Right now, Abovitz said he is funding the venture himself but is in discussions with possible investors. As for Magic Leap itself, Abovitz said he was pleased that Peggy Johnson is now leading the company, like a relief pitcher, after he led the company for the first nine years. He acknowledged that a lot of people thought Magic Leap was overhyped and was disappointing. But he has confidence in Johnson, and he is proud to have been a leader in spatial computing work that all of the tech giants are now pursuing.

See the full story here: https://venturebeat.com/2021/01/27/magic-leap-founder-rony-abovitz-creates-startup-sun-and-thunder/?fbclid=IwAR0ST4E79gBHb70-GqvCV-hcwbyugUCEABlWke4I9ei_J_tlbvlUUTnfiQE

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