philip lelyveld The world of entertainment technology

28Jan/21Off

Virtual reality and simulation see an uptick during the pandemic

As the health crises forces engineers, designers, and researchers to build and simulate physical worlds to test their designs, the big question for a growing number of executive decision-makers is whether these changes are here to stay — and what their implications might be.

Richard Kerris, an industry general manager for media and entertainment at Nvidia, said he’s seen an uptick in use of Omniverse, Nvidia’s cloud platform designed to support design workflows and real-time coordination. Omniverse, which Nvidia announced during its GTC 2020 keynote event, launched in open beta in October after a yearlong early access program in which Ericsson, Foster + Partners, ILM, and over 40 other companies evaluated the platform and provided feedback to the Nvidia engineering team.

Christoph Fleischmann, the founder of Arthur Technologies, said he’s seen “huge adoption” of his company’s virtual reality technologies that provide virtual office spaces allowing teams to meet and manage work. 

“I think that in 20 years, we’ll tell our children that this is how we lived and how we made decisions, but it’ll sound barbaric to them — that geography dictated so much about our life,” Fleischmann said. “While I think there’s one way of looking at this in a really dystopian way — that we’re submitting ourselves to the matrix — I think the very, very positive way of seeing that is that you just make the landscape of opportunities really flat around the world, and you allow anyone to work with anyone in these virtual spaces. You can physically be wherever you want with your loved ones, or are at the beach.”

See the full story here: https://venturebeat.com/2021/01/28/virtual-reality-and-simulation-see-an-uptick-during-the-pandemic/

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