But For All Mankind: Time Capsule is one of the first indications of Apple tying all of its hardware, content, and service ambitions together. It’s an augmented reality app downloaded from the App Store that prompts users to subscribe to Apple TV Plus to watch For All Mankind, with additional content for LIDAR-equipped Apple devices.
It’s the kind of cross-promotional content that spans Apple’s wide array of businesses. It could also offer a glimpse at the kind of integrated hardware, software, and service bundle that Apple could be considering for any future AR devices.