Inside Meow Wolf’s New Omega Mart Interactive Experience in Las Vegas
Spectators are led through a transformative narrative guided by interactive visual, sound, film and digital content all layered into multi-dimensional art. Video content — the length of three feature films — is embedded throughout.
What Exactly is Going on at Omega Mart?
The storyline of the new art experience centers on a mythical energy, called The Source. The Omega Mart grocery store has found a way to harness The Source and put it into their products, and they sell them to America, Brinkerhoff explains.
Guests can follow the storylines of DramCorp, the corporate giant behind Omega Mart, which has moved into this parallel dimension, taking over parts of the desert, as well as those of three sisters that lead a resistance to this infiltration. Look for clues as to what is going on within the exhibits, installation-filled rooms and terrains, or choose your own adventure — anything goes.
The authenticity and approachability of a Meow Wolf experience is a response to the cynicism and gatekeeping of the contemporary art world, something that Brinkerhoff says the collective strives to tear down.
George R.R. Martin’s Role
The Game of Thrones creator consults on story building and vision for the world of Meow Wolf.
“Think of it like the Marvel Universe,” Brinkerhoff says. “There are different characters and sagas but they all kind of exist in this common universe that is the connective tissue between all of our different shows that we're developing.”
See the full story here: https://www.hollywoodreporter.com/index.php/news/inside-meow-wolfs-new-omega-mart-interactive-experience-in-las-vegas?fbclid=IwAR2tqBL93yC9Gy3qTBRFNktznmCwfXwKfcvr9CB2sI5cA9CCUoQkoAuGlWA