Genies plans to sell some one-of-a-kind digital goods for musician Shawn Mendes. It comes on the heels of Genies‘ sold-out sale of digital wearables for soccer star Mesut Ozil for $500,000.
The goods can be authenticated as unique using nonfungible tokens, or NFTs, which use blockchain (the transparent and secure digital ledger) to uniquely identify items. NFT-based collectibles can be verified as one-of-a-kind items, and that means they can be auctioned off as rare items.
Fans can in turn sell their collectibles to others, turning the NFTs into a kind of investment. If you can’t afford to buy the whole thing, you could buy a piece of it, as you can get fractional ownership of a digital item.