Beyond Gen Z: What the Parents of Generation Alpha Say About Their Kids’ Interest in Sports
McCrindle suggested Alphas are more likely to take after their direct predecessors — Generation Z — than their sporty millennial parents, calling Generation Alpha a “more pure version of Generation Z” born entirely in a world with iPads and Instagram (both of which hit the market in 2010).
Some of the forces that might have contributed to decreased interest in sports among Gen Z — migration to more densely populated urban areas, a reduction in “free-rein play” based on parents’ safety concerns and a virtually infinite supply of non-sports content for consumption — are likely to become more entrenched for the Alphas.
“It’s a generation that vicariously experiences sports and, in a sense, marvels at physical skills through YouTube,” McCrindle said. “It doesn’t actually develop that deep connection with a sport. In fact, it can almost be an inoculation against watching a full game because they’re so used to watching the 90-second highlights.”
See the full story here; https://morningconsult.com/2021/03/01/generation-alpha-z-sports-industry/?mkt_tok=ODUwLVRBQS01MTEAAAF7kh4pes8ILog5nfM1573Et5cSJdJJMd4Pn4zWUMXz8gflohccmYSJFskqMQB2eqBZRTi0Dj5I5VSHI7WtLLaCJNJARnp3Tcj-62PhFohRH8g
