9Mar/21Off
Makers of ‘kid’s first virtual world’ Animal Jam targets Gen Z teens with Fer.al debut
Before kids graduate to the expansive virtual worlds in games like Roblox, Minecraft and Fortnite, they often get their start in online social gaming with a game like Animal Jam. Here, kids learn to personalize their avatar, explore a world, chat with other players and trade items in a safe environment with parental controls. Today, the company behind this popular title, WildWorks, is launching a new game, Fer.al, which builds on Animal Jam’s legacy while catering to a slightly older crowd of Gen Z teens.
See the full story here: https://techcrunch.com/2021/03/08/makers-of-kids-first-virtual-world-animal-jam-targets-gen-z-teens-with-fer-al-debut/
