iQIYI Ushers in Next-Generation of Entertainment with Launch of China’s First Extended Reality (XR) Cloud Show
iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative, market-leading online entertainment service in China, is pleased to announce that it has launched Cloud Show, China's first interactive, immersive, online, virtual performance product. Cloud Show features both real and virtual scenes enabled by multiple audiovisual technologies to deliver users a unique and fresh extended reality (XR) entertainment experience.
XR technology will be used throughout the whole process of the live-streamed concert, rendering an immersive virtual stage performance. The quality of the scenes will be further enhanced by augmented reality (AR)-enabled virtual front scenes, the use of multiple XR virtual machine positions, and film and television-grade equipment.
Meanwhile, viewers will have the freedom to enjoy the performance in their own unique way by switching among multiple different camera angles.
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