philip lelyveld The world of entertainment technology

Today’s Celebrity Endorsers Are Hyper-Focused on Attracting Young Consumers

• 40% of Gen Zers on average said they’d be more likely to go to a fast-casual establishment if it were endorsed by a celebrity.
• On average, 41% of Gen Zers said so when asked about coffee chains such as Dunkin’.
• Consumers have short memories for endorsements: Only about 16 percent on average were able to match celebrities with brands they have worked with.
• See the full story here: https://morningconsult.com/2021/03/16/celebrity-brand-partnership-mcdonalds-travis-scott/?utm_source=newsletter&utm_medium=email_newsletter&utm_campaign=feature_story&utm_content=Meyers_Entertainment_chart_031721&mkt_tok=ODUwLVRBQS01MTEAAAF730R2GCshN99PiDA-QRDJcjC5tqiBsrxCAEsL542EmagiuT1eb2n0nqRNCMRyJPct9oh_QQAO_4UOVANSQzweYp1-966N7NWFFDPK5h-AQZkk