philip lelyveld The world of entertainment technology

10Apr/21Off

Bieber and BTS label HYBE invests in AI

When pop art King Andy Warhol was alive, he transformed the way the art world authenticated art. That’s because Warhol was on a mission to paint like a machine which led him to allow his assistants to help with production. There came a point he was signing pieces that his assistants had produced. And this transitioned into the assistants stamping the artwork with his signature in his absence.

In a similar vein, HYBE has plans to use its artists to generate cash, without them ever needing to be present. Imagine the potential, if it can train AI to know the artists’ voices for future use in video games, audiobooks, podcasts, dubbing adverts or animations. Cartoons are a big part of K-pop culture and could be expanded to its artists in other genres.

That’s the power inherent in AI and it’s got the capacity to become a money-printing machine.

See the full story here: https://www.valuethemarkets.com/2021/04/09/bieber-bts-big-hit-entertainment-investing-artificial-intelligence/

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