Ikea bets on ‘Apple Glass’ by investing in augmented reality apps
The app, currently available only in TestFlight, relies on the LiDAR sensors in an iPhone. It allows users to capture complete 3D room plans — including windows and doors — and enables you to place select Ikea items into your room. Not only can you add furniture, but you can change your wall colors, place decorations and art, and export your design to share with others.
This is undoubtedly a boon to companies like Ikea, as it was discovered that customers who use AR tools were 11 times more likely to make a purchase. On average, customers who purchase items after viewing them in AR are 22% less likely to return them.
See the full story here: https://appleinsider.com/articles/21/04/20/ikea-bets-on-apple-glass-by-investing-in-augmented-reality-apps
