philip lelyveld The world of entertainment technology

29Apr/21Off

Virtual reality investments are a long-term play for businesses targeting Gen Z, says South Korea’s Zepeto

KEY POINTS

  • Investments in the “metaverse” — a shared virtual reality space that allows individuals to interact with other users within a digital environment — are taking off, according to South Korean avatar app Zepeto.
  • Rudy Lee, chief strategy officer of the Naver-backed app, told CNBC businesses are using virtual reality to target Gen Z consumers.
  • “I think the companies looking towards that demographic as well as the future are definitely looking at this from a very long-term perspective,” he said.

See the full story here: https://www.cnbc.com/2021/04/29/virtual-reality-investments-a-long-term-play-says-south-koreas-zepeto.html

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