This VR Tool Knows What You’re Thinking Before You Do [Theia Interactive’s Claria and the HP Reverb G2 headset]
This is where Theia Interactive comes in. The visualization firm and software developer is launching a brand new set of tools called Claria, which incorporates eye-tracking technology and biometric sensors to determine how you’re feeling by recording your physical reactions while in VR. It’s so efficient, in fact, that the system knows what you’re feeling before you do.
Claria accomplished this by tracking six key physical responses: heart rate, heart rate variability, cognitive load, eye vector, pupillometry, and rapid movement of the eye between fixation points, otherwise referred to assaccades. These biometric responses and subsequent data can be incredibly valuable for designers, marketers, researchers, and creators by giving them the ability to understand exactly how you feel about a given product or experience.
This could have a huge impact in multiple industries, from design and product marketing to healthcare.
Claira works specifically with the biosensors within HP’s Reverb G2 Omnicept Edition VR headset. That’s because while other headsets can only track one or two of the metrics needed to read your physical reactions, the Reverb G2 Omnicept Edition is stacked with state-of-the-art sensor systems capable of capturing all of the measurements needed for Claria to work effectively with real-time insights.
Claria is currently available through an early access program, with perpetual licenses available in packs of three, five, and ten. Full access to Claria is expected by the end of 2021.
See the full story here: https://www.virtualrealitypulse.com/edition/daily-amazon-apple-2021-06-02?open-article-id=16252505&article-title=this-vr-tool-knows-what-you-re-thinking-before-you-do&blog-domain=vrscout.com&blog-title=vrscout