philip lelyveld The world of entertainment technology

16Jun/21Off

Asad J. Malik, the Hologram-Loving Virtual-Reality Entrepreneur — Future 25

Malik’s latest venture is an interactive hologram app called Jadu, a marriage of music and technology that allows fans to interact with their favorite artists to make clips that can be shared on short-form video apps like TikTok. Malik’s company has made dancing holograms for Pussy Riot, Vic Mensa, and TikToker Josh Richards; most notably, he recently created a nonchalantly speaking, bright red, satanic-themed Lil Nas X in a viral teaser for the rapper’s hit “Montero (Call Me By Your Name)” and its much-discussed music video.

See the full story here: https://www.rollingstone.com/pro/features/vr-asad-malik-future-25-1179555/

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