philip lelyveld The world of entertainment technology

Facebook to start testing advertisements in Oculus VR games

• Facebook on Wednesday announced that it will begin testing advertisements that will appear within the company’s Oculus virtual reality headsets.
• Oculus headset ads could be a significant step for Facebook, which derives more than 97% of its overall revenue from advertisements.
• The Oculus headset ads will first appear in the shooter game Blaston from Resolution Games.

See the full story here: https://www.cnbc.com/2021/06/16/facebook-to-begin-testing-ads-inside-oculus-virtual-reality-headsets.html

and here: https://www.latimes.com/business/technology/story/2021-06-16/facebook-to-start-testing-advertisements-in-oculus-vr-games