‘Virtual beauty tests used to be gimmicky but now they are useful’
When it comes to beauty products the phrase "try before you buy" used to require a visit to a physical store.
You'd dab a little highlighter from a tester pot or tube on your face, or rub some eye shadow on your eyelids, before checking them out in the mirror.
But with the pandemic shuttering High Street shops over the past year, a growing number of beauty fans have been flocking to digital testing apps and websites, to see whether a particular blusher or colour of lipstick suits them. ...
French giant, Chanel, is attempting to make the process of buying a lipstick easier through its recently launched Lipscanner app. It lets users scan a photograph of a celebrity in a magazine, and then the app selects the closest Chanel lipstick to the shade of that being worn by the star. ...
See the full story here: https://www.bbc.com/news/business-57482024
