Facebook’s first partner for advertising in its virtual reality headset has pulled out of the initiative less than a week after it was announced after a backlash from the gaming community. The world’s largest social media platform said last Wednesday that it planned to start testing advertising in Oculus, its popular virtual reality gaming headset, with commercials running in the shooting game Blaston and “a couple other developers”. But Blaston, a title from Resolution Games, ditched the plan on Monday, following a deluge of complaints from users. “After listening to player feedback, we realize that Blaston isn’t the best fit for this type of advertising test. Therefore, we no longer plan to implement the test,” it said on Twitter.
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