The Hottest Streamer (Right Now)
Who is winning the platform wars?
To figure out where things stand in the battle for dominance, we evaluated seven major streamers (that have been operating for at least one year) according to five different metrics, from overall heft to what folks in Hollywood and on Wall Street are saying. We ranked them all within each category — assigning seven points for first, six for second, and so on — then tallied all those scores to come up with a final overall standing.
Peacock
42 million users; 2020 debut
Overall Size: 1
Originals Output: 1; “Maybe the Olympics will be the breakthrough,” says one top agent. (It will exclusively stream 12 hours of coverage daily via sister network NBC.)
Critical Buzz: 1
Industry Ranking: 1
Momentum: 1; “Someone lend these people some money so at least they can pretend to be contenders,” says one PR chief. “It’s a joke that they think they’re going to contend in a real way when they don’t spend — in content or marketing.”
Total Score: 5
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See the full story here: https://www.vulture.com/2021/06/who-is-winning-the-streaming-platform-wars.html?mkt_tok=ODUwLVRBQS01MTEAAAF94icMXZz66XwybPrEDxZso_3f2Ibo-8QYc-0bFriykECNvsMHOYTahqwg6ty5g2I9xw8hdAhirw4KJ2M4Vl0EDnE0vW1bd8iMGykiTN1i6NTm
