28Jun/21Off
Napster Group Embraces Heritage With New Brand and Membership Growth Campaign
Napster Group, which is live across 33 countries, was formed after Napster was acquired last year for $70 million by U.K. virtual reality company MelodyVR, which partners with music promoters such as Live Nation to stream concerts in 360-degree high definition virtual reality (VR).
According to its year-end figures, Napster Group, despite making an operating loss of more than $36 million (26 million pounds) for its last financial year alone, aims to launch a new brand identity and media campaign to grow its user base.
