To The Moon, the world’s first music festival hosted virtually and live using Ethereum technology, will be held this Sunday in Decentraland.
The festival project is the brainchild of a group from within the non-Fungible Token (NFT) community resulting from a partnership between leading NFT marketplace KnownOrigin, NFT agency BEAR NFT, and the Illumino NFT collective.
The festival will be hosted in KnownOrigin’s virtual headquarters in Decentraland – an Ethereum-based virtual reality world – and will present a number of live online musical performances including artists such as Ookay, Fred Thurst, SNBRN, Autograf, and Win and Woo.
Attendees can anticipate more than just music, with organisers announcing a collection of exclusive NFTs available during the course of the festival.
They will also be able to claim a virtual token for their Decentraland account utilising Proof of Attendance Protocol (POAP) technology, alongside exclusive avatar items such as virtual hats.