philip lelyveld The world of entertainment technology

Matterport and PTC Enable Customers to Create Augmented Reality Experiences for Large Spaces

Matterport, Inc., the leading spatial data company driving the digital transformation of the built world, which has entered into a definitive agreement for a business combination with Gores Holdings VI (NASDAQ: GHVI, GHVIU, and GHVIW), today announced its platform integration with the PTC(NASDAQ: PTC) Vuforia Engine^™ and Vuforia Studio^™ augmented reality (AR) software offerings available within the Vuforia^® Enterprise Augmented Reality Suite.

Customers can now enrich digital twins captured with the Matterport platform with interactive AR experiences called Area Targets. This new functionality from PTC, combined with Matterport's dimensionally-accurate spatial data, enables customers to drop into an exact location of an immersive 3D environment and access experiences such as wayfinding, virtual training, real-time information retrieval, and more.

Offices, stores, factory floors, apartments, and museums are ideal spaces for Area Targets. Companies in a wide range of industries can realize a wide range of benefits using AR visualizations within 3D digital twins, from the creation of engaging customer experiences to the increase of operational efficiencies and workforce productivity.

See the full story here: https://finance.yahoo.com/news/matterport-ptc-enable-customers-create-201500770.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAANI--xOeKKHk5UBhgIjq6U8X6Ck3ZXCkqcoQr9YQONYxG4pDCyedyCHDoxqyr3Rgb2xiZt7YmOjtZCnc76H8J9jg7vKKVTUfmIbPcJPPd-qFEvxIRKyuhZzFAX1lGzCKNPGj_GbIXAARGPd5eGPuKgtkGYf0gqdgzaSfffuws4WE