Building ethical A.I. products can put businesses at a competitive advantage
A competitive advantage
Building trusted and ethical AI systems and the governance around them could potentially become a competitive strength for companies, according to Hiroaki Kitano, president and CEO at Sony Computer Science Laboratories.
For Norwegian telecommunication giant Telenor, ethical AI is “responsible business in the making,” according to Ieva Martinkenaite, a vice president at Telenor Research. She pointed out that many of the next-generation telecommunication networks will be driven by AI-embedded software and that technology will be crucial for new growth opportunities.
That requires a set of global rules and trust principles built around AI that are followed not only by the telecom companies, but also by global vendors that they outsource parts of their operations to, according to Martinkenaite. Vendors may include stakeholders like equipment providers, software firms and service assurance companies, he added.
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