NBCUniversal Creates Chief Data Officer Role as It Streamlines Data Operations
The company named John Lee as its chief data officer as it builds out a central data function for all its units, including TV, theme parks and brand marketing.
Mr. Lee, previously global chief corporate strategy officer at Dentsu Group Inc.’s data-marketing agency Merkle, will be tasked with overseeing NBCU’s data operations, including collection, storage and matching capabilities meant to help marketers target ads on the company’s media properties, as well as inform corporate efforts such as product development, said Krishan Bhatia, president and chief business officer for NBCU Advertising and Partnerships.
See the full story here: https://www.wsj.com/articles/nbcuniversal-creates-chief-data-officer-role-as-it-streamlines-data-operations-11626949861
