philip lelyveld The world of entertainment technology

27Jul/21Off

Could Augmented And Virtual Reality Be The Next Big Things In The Meetings And Events Industry?

As a speakers bureau, my company knows keynote speakers will utilize AR/VR in their presentations to adapt to the marketplace. It’s more dynamic than a standard Zoom call or in-person presentation. Think storytelling through scent, visual and auditory channels; we envision something like Disneyland’s "Soarin' Around the World" or "It’s Tough to Be a Bug" rides. AR and VR tools could also be used to teach hands-on lessons or simply for entertainment during meetings. There is so much room for creativity and interaction. 

When exploring the potential of having our staff implement AR/VR in our meetings, we imagine we’ll play some games, and we’ll all do it from the comfort of our home, not having to travel in the middle of winter, or from the East Coast or wherever. 

In some instances, AR/VR may replace in-person events; in other events, it may be supplemental. In-person events will always have relevance and will continue to be more experiential, yet VR meetings will rise and eventually may be the vast majority of gatherings.

See the full story here: https://www.forbes.com/sites/theyec/2021/07/27/could-augmented-and-virtual-reality-be-the-next-big-things-in-the-meetings-and-events-industry/?sh=3c964311525a

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