Media in 2030: It’ll Be a Universal Supermarket (Deloitte)
Digitalization is fundamentally changing production processes and the distribution of content. IP and 5G are enabling more mobile consumption of content. These are being joined by new AI recommendation and analytics to address consumers in a targeted way.
VOD gains ground, but linear TV continues to assert its role in live content such as sports and major events.
TV and video advertising adapts to new formats and relies more and more on the personalization of advertising content.
Market regulation in the media industry will be more moderate than it is today. In particular in the area of online and mobile services, this will reduce the regulatory pressure on all market participants, especially on traditional media companies.
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