What are Vtubers and how are they sweeping the world
Kizuna AI, one of the most popular Vtubers
Credit: Kizuna AI
Kizuna AI, raise millions. Your fans do not hesitate to pay in the Super Chat feature to have your messages featured on their live broadcasts. Indeed, YouTube Playboard reported that seven of the top 10 The world’s Super Chat revenue generators were Japanese Vtubers.
But like many other business models, that of the Vtubers is extended under a transmedia strategy. This ranges from video games to merchandising through presentations in events, series and movies. As well as collaborating with different companies that act as sponsors.
While the content is generated in Japanese, it is generally translated by the fans themselves to aid global expansion.
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